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TARGET AUDIENCE

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PROFESSIONAL INDIAN EXPATRIATES

Age >45 years, residing permanently in North Carolina, who have been charitably inclined in the past, and especially those gifting to vision-related and/or women’s empowerment non-profits.

  • ​Between 25,000-40,000 Indian Expats live in North Carolina (American Fact Sheet)

  • 77% of foreign-born Indians living in the U.S. are married (Pew Research, 2015)

  • 50% of foreign-born Indians Americans have citizenship (Pew Research, 2015)

  • The median annual household income for foreign-born Indian Americans is $100,001 (Pew Research, 2015)

  • 66% of foreign-born Indian Americans are employed (Pew Research, 2015)

  • 26% live in the U.S. between 0-5 years; 29% live in the U.S. for 21+ years (Pew Research, 2015)

 

MILLENNIALS

Ages 22-39, residing permanently in North Carolina, who are charitably inclined to contribute to women’s empowerment,​

  • 37% of the North Carolinian population; they are the largest demographic in North Carolina (Simmons OneView)

  • In 2016, the Millennial unemployment rate was nearly twice as much as the general North Carolinian population. (State of Working North Carolina 2017)

  • 4 out of 10 Millennial workers have completed a bachelor’s degree but 15% of those aged 25-35 still live at home with their parents (Pew Research Center)

  • 23% say they have no extra cash to spend. (Statista)

  • The top three spending habits for extra cash are:

    • ​Save or invest

    • Buy new clothes

    • Pay off debt (Statista)

  • College-educated Millennials without student debt accumulate wealth 7 times faster than those with student debt. (Pew Research Center)

  • Millennials chose to engage primarily with education-related cause movements during the time leading up to the 2016 Presidential Election while after the election Millennial priorities completely shifted to civil rights. (Millennial Impact Report 2017)

  • Less than 1% of all Millennials have visited India within the past 3 years, and an average of 1% of Millennials has been to a developing country in the past 3 years. (Simmons OneView)

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