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e-CRM

• We will utilize email marketing by sending personalized newsletters based on the preferences of the donor (vision or women's empowerment). Newsletters will feature short bios of the people that Jiti Foundation is assisting. The post-donation survey will act as another e-CRM tactic. We will also keep the donors updated on achievements by the Jiti Foundation and other industry trends.   

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Organic Search

• The Jiti Foundation will regularly evaluate top keywords through Google Adwords. These keywords will be utilized throughout the content on the Jiti website and links will be functional on the webpage to improve the rank on the SERP.

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Paid Search

• The Jiti Foundation will optimize bids for keywords that will make an advertisement for the foundation appear in the top results. Keywords must be chosen strategically so the foundation does not waste money.

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Content Marketing

• The content marketing aspect will be an online diary where donors can have a more engaging experience by connecting with women in India receiving aid through Jiti. A link on our webpage will connect to this platform. Infographics and Buzzfeed type quizzes will also be created and published.
   

Social Media

• Our social media platform will include Instagram, Facebook, Twitter, and Youtube. We will create media posts providing a photo and a short bio of a person who has been helped by the Jiti Foundation and it will resemble the “Humans of New York” Instagram page.

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