LIMITATIONS

Will people complete the survey after donation?

• Our hopes are that if people take the time to donate to the cause that they will at least take the time to fill out a short survey afterwards and subscribe to our newsletters.  

 

Do we think people in the U.S. be able to relate to preventable blindness?

• We concluded through conducting our research that people want to help people, not causes. With a specific marketing strategy and targeting, people in the U.S. will relate.

 

The largest population in NC are millennials, but do they donate?

• We found that millennials will donate time, not money. Therefore, millenials are key proponents to spread awareness of the Jiti Foundation and become future donors.