KEY PERFORMANCE INDICATORS

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Financial Performance

Conversions (donations)

ROI

Revenue

 

Website and Social Media Impact

Reach

Search

Position

Audience growth

SOV

Web traffic

Click-through rates from advertisements

Purchase Intention

 

Email Campaign Effectiveness

Email open rate

Email click-through rate

 

Customer Experience

Survey completions and responses

Repeat rate

Willingness to recommend

Visits and behaviors to the exclusive online diary blog

Customer satisfaction