JITI FOUNDATION VALUE
What is the most valuable role our brand could fulfill for the people? What value will that create for the brand?
The most valuable role the Jiti Foundation can play in the lives of their target audience is offering a platform that connects the donor to the Indian women they are helping to empower. The brand also rewards the target audience with emotional fulfillment that comes with donating to bring a service to an area of great need. Jiti Foundation partners with the Dr. Shroff Charity Eye Hospital’s program to provide opportunities for young women from rural India to learn to provide basic ophthalmic care to their own underserved communities. Jiti Foundation aims to transform lives by supporting career paths for underprivileged women in India and also by fighting blindness in one of the areas of the world most afflicted by it.
This value encourages potential donors to know more about the brand and make the donation. In order to extend this value, Jiti Foundation should continue to provide opportunities for young women to learn the skills to serve their own communities. Jiti Foundation should strive to offer the chances and encourage passionate women who want to change their lives, enhance their careers and make a difference in their community. Also, in order to provide a transparent donation experience for the donors, Jiti should offer a platform for donors and donees to interact and update, as well as for donors themselves to communicate.
What differentiates our brand and makes it more valuable to the people than other brands? Why?
The target audience knows that Jiti Foundation strives to make a difference in women empowerment in India. In comparison to other eye care or women empowerment organizations, Jiti Foundation focuses on women empowerment in rural area in India through teaching them skills to provide basic ophthalmic care to their own communities. The brand’s mission resonate with the customers and give them an opportunity to help empower Indian women.
For donors looking for an opportunity to help empower women in India, Jiti Foundation would be an optimal program. The brand’s dedication to women career growth show their ability to truly help Indian women to gain skills and return to their own underserved communities. Jiti provides a one-to-one platforms for donors and donees to communicate and update as well as a public forum for donors to exchange ideas. This commitment in personalization is what separates Jiti Foundation from other healthcare or women empowerment programs, making them the best option for potential donors.
What role or archetype do people associate with and value most in the brand? Why?
From conducting research and interviewing with a donor, it is apparent that people would generally associate the Jiti Foundation as a cause to prevent blindness which also has a deeper emotional impact. The deeper meaning being the empowerment of women who would be the primary citizens assisting with preventing blindness in the rural Indian communities. People who have strong connections to curing blindness might initially think of the foundation as something different than those who have strong ties to India and wanting to better the lives of the women living there. Regardless of what specific message resonates with a particular donor, the biggest value of the brand is its ability to act as a platform that connects donors to the women empowered by the Jiti Foundation.