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NEEDS AND WANTS 

What does the target audience need and want?

  • Needs to be marketed to

  • Needs to be given better, more personalized content/information about the organization

  • Needs to see incentive for choosing Jiti Foundation over other nonprofit competitors

  • Wants emotional fulfillment from donating (i.e. feeling generous & making a difference)

  • Wants to feel a personal connection to donor recipients

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What does the brand need and want?

  • Needs brand awareness

  • Needs engagement between the donor and donee

  • Needs donations 

  • Wants to cure preventable blindness

  • Wants to empower women in India by creating a workplace for them

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