Mom, I Hated Journalism Because of You
Today is my mom's birthday. She's 53 and is upset right now because she's just read that I've published that fact on the internet. Sorry,...
Let's Talk Favorites
My favorite number is 15. My favorite color is Paris Grey. My favorite item in the frozen section at Trader Joe's is the gorgonzola...
Photoshop Isn't Evil Anymore
Overcoming a bad reputation is hard to do, and nearly impossible if you're a brand. In fact, there's an entire professional field...
What Makes a Brand Meaningful?
This is a huge question for strategists. In fact, I'd wager to guess agency workers spend loads of time, energy and money researching...
I am Somebody's Target Audience
Audience is everything. As an advertising student, I am taught this mantra; as an avid cards against humanity player, I live by this...
