If We Don't Laugh, We'll Cry.
Right now, I'm sitting in a little coffee shop off of Raleigh Road with one of my best friends whose name is also Madeline -- which means...
Small & Local Means Scrappy & Nimble
When it comes to my dreams as they relate to advertising, I share similar aspirations with many of my peers -- the ultra-competitive job...
My Personal Brand
How does a positioning statement go again? To (target segment and need) our (brand) is a (concept) that (point of difference). Ok, seems...
Mom, I Hated Journalism Because of You
Today is my mom's birthday. She's 53 and is upset right now because she's just read that I've published that fact on the internet. Sorry,...
Let's Talk Favorites
My favorite number is 15. My favorite color is Paris Grey. My favorite item in the frozen section at Trader Joe's is the gorgonzola...
Photoshop Isn't Evil Anymore
Overcoming a bad reputation is hard to do, and nearly impossible if you're a brand. In fact, there's an entire professional field...
What Makes a Brand Meaningful?
This is a huge question for strategists. In fact, I'd wager to guess agency workers spend loads of time, energy and money researching...
I am Somebody's Target Audience
Audience is everything. As an advertising student, I am taught this mantra; as an avid cards against humanity player, I live by this...
Super Bowl Ads - Different in the Best Way Possible
"There are too many j-school people in this room right now." That's what a friend of mine said at our super bowl "watch party" last night...
How my Bra Relates to Personalization Trends in the Digital Retail Space
I came across this article in AdWeek today that has curiously strong ties to a recent online shopping experience of my own. Both involved...
